The way we conduct business is significant.
The business world has encountered a new challenge that involves sustainable business practices. Our goal is to promote responsible and sustainable business operations. Committing to this goal builds trust and a reputation that influences our employees, clients, investors, and the broader public. We are motivated by a sense of responsibility and the transparent work we provide as a company.
Let's introduce you to the ESG strategy, the factors it encompasses, and how you can be part of the story of sustainable investing.
What is ESG?
ESG (short for Environmental, Social, and Governance) is a set of factors related to environmental, social, and governance issues that companies consider when managing their business operations. Investors, in turn, consider these factors when investing, assessing the risks, impacts, and opportunities these factors present. ESG refers to a set of metrics used to measure an organization's environmental and social impact and has become increasingly crucial in investment decision-making over the years.
Did you know?
Europe is a leader in ESG investing precisely because of strict regulatory standards and a high level of awareness about the importance of sustainable business practices. Estimation: 2026 will be the year with the highest share of ESG assets under management in Europe. In today's corporate environment, the importance of sustainable business, social responsibility, and environmental protection are vital for companies aiming to create a positive social impact.
- Sustainable business refers to operations aimed at improving quality and responding to today's needs that will enhance working conditions in the future. Thus, what we do today should positively impact our environment and reduce the harmful effects of business on the environment, economy, and society.
- At the company level, corporate social responsibility refers to the positive impact we have on our employees, clients, and all other stakeholders we collaborate with.
- Environmental protection fits into the concept of green business. These elements are an essential part of our business ethics.
Conversely, failing to meet ethical business standards can lead to a poor reputation and financial problems for the company.
Standards Upheld by Bee IT LLC
The ESG strategy applicability is intended for all companies aiming to increase their market value positively. Responsible implementation of our ESG strategy attracts stakeholder interest in all aspects of our business. This increased engagement leads to improved financial outcomes. Recognizing the importance of this approach, we have adopted the ESG concept as an example of good practice within Bee IT LLC. At Bee IT, we see an opportunity to grow by recognizing and incorporating ESG factors into our business strategy.
We have decided to eliminate the use of plastic water bottles completely!
One of our challenges was precisely reducing the amount of non-degradable waste that each of us leaves behind. The solution was the complete elimination of the plastic we use and consume.
Although inclusion is an integral part of our values, we strive to show our contribution to the local community through promotion. We dedicate our initiative to supporting women. Throughout the year, we organize various events and dedicate part of our content to sharing the stories of our female colleagues. We create an atmosphere of inclusivity.
Relevance of ESG to HR
The internal experience of the employees is vital for the company. In addition to maximizing profits, improving the employee experience and fostering social and environmental change are important to employees. Considering and prioritizing our employees' well-being, we have provided them with 1:1 coaching sessions, emotional intelligence training, and assertiveness training, which we consider essential to our company's mission.
When developing our ESG strategy, we must maintain a high standard of transparency, ethical business practices, and responsible management. Transparency in our work obliges us to implement the goals we have set. We build trust and credibility as a company committed to applying the concept of sustainability. Ethical business practices help us maintain the relationships we have built. We are committed to actively promoting equality, health, and well-being of our employees and supporting local communities.
Future of ESG
We are aware that ESG will move from a peripheral element to a central component of corporate business strategies; therefore, we expect that in 2024, companies will recognize ESG criteria as a strategic opportunity to fundamentally change their business models, identifying and addressing the need to manage increasingly complex external risks that can appear.
By introducing ESG standards through an official report, we strengthen our position as a company in the market where we aim to grow and maintain the positive reputation we have achieved so far.
We are working to take more steps in the future to align ESG factors with relevant regulations and standards.
If you recognize the importance of sustainability, social responsibility, and good governance, we invite you to join us in sustainable business practice!
You can find more information in our Newsletter.
We will also publish ESG reports at the end of each year.
Special shout out to our Sales Strategy Manager, Petar Huska, for owning this project, and Marketing Assistant, Jelisaveta Zubac, for writing this blog.