The Rise of Progressive Web Apps: What Makes it Best for Your Business

business insights

Progressive Web Apps, or PWAs for short, are the next best thing that combines the best of web and mobile app experiences. They are typically more stable, faster, safer, and more responsive than mobile apps. On top of this, Progressive Web App Development is a much cheaper option. PWAs are also easier to share with users who have low connectivity because it doesn't require downloading anything.


Mobile applications have grown to be one of the most prolific and widely used technologies in the world. Even though we've come a long way in terms of app development and usage, there are still many limitations that make it difficult for businesses to create and use apps. Because of all that, Progressive Web Apps are a new way to deliver your content. They combine the best aspects of a mobile app and a website, meaning they work on any device, load quickly, and give you a consistent experience.


In this article, we will talk more about why PWAs are the future of web app development, and how you can implement them into your business.



What Is a Progressive Web App?


A Progressive Web App is an app that combines the best features of mobile and web. It can be used on your mobile device without downloading it from an app store, making it more convenient for users. Essentially, Progressive Web Apps (PWA) combine features found in native apps and best-in-class web technologies to provide an app-like experience on desktop and mobile browsers - essentially, it is the future of WAD.


This means that if you open a PWA from any smart device, you wouldn't know it isn't an app - the user experience is the same. Similarly, if you open a PWA from a computer, you will view it as if it was a website.



Why Are They Better for Your Business?


Because they combine elements of both the web and mobile applications, progressive web apps differ from more traditional apps. When something is "progressive," it means that it introduces new features and behaves more like a mobile app, among other things, from the perspective of the user experience.


PWAs offer many benefits for your business, including being cheaper to develop, more responsive, and offering a better user experience.


Not only that, but PWAs outperform native applications in terms of conversion rates by 36%. This means that if a retailer is making 5 million dollars in a year just from mobile apps, PWAs can bring in another 1.8 million dollars. This is why many believe that progressive web app is the future of custom web development.


If you are still not sure that investing in PWAs is the right thing for your business, consider these three reasons:


  • Mobile consumers favor apps over browsers because they are more user-friendly. PWAs combine the best of website and native app performance.
  • Many consumers' phones have limited storage. PWA overcomes this problem by providing rapid access to a website through a downloaded icon (less than 1 MB).
  • Users expect quickness and reliability. They don't want to wait minutes for a website/app to launch just to crash. Many firms have found PWA to be reliable and quick. What to Consider When Designing a PWA? There are several things to keep in mind if you want to design a Progressive Web App (PWA).



What to Consider When Designing a PWA?


There are several things to keep in mind if you want to design a Progressive Web App (PWA).


First, make PWA navigation simple to comprehend and discover. Keep the primary navigation near the bottom of the viewport for easy access. Try to prevent adding unneeded difficulties to the customer journey, so consumers don't have to contact them. Removing low-engagement components improves PWA and UI performance.


Then, PWA works quickly by prioritizing loading times and performance. Several content and media components utilized in the future PWA should be considered in advance. Because of that, remember that important material should come first.


Additionally, push notifications should improve your PWA. Focus on alerting users of updates or permissions. Respect your clients by notifying them of pricing changes or allowing them to add PWA to their home screens.


And lastly, remember to consider both online and offline user involvement. The major elements should be available offline or substituted with a short game. It will keep your viewers engaged. To support that, Trivago found that 67% of users who lose Internet connection return to browse.



How Do PWAs Differ from Mobile Apps?


Mobile apps and PWAs each have their advantages and disadvantages. For example, mobile apps are typically better for gaming or streaming, while PWAs offer a more stable web browsing experience. Let's look at some pros and cons of PWAs below. Some of the stronger suits of PWAs include:


Because they are based on ideas of incremental development, they are universally accessible to all users, independent of the browser


They are responsive and, as a result, can adapt to a variety of display sizes, including desktop, mobile, and tablet, as well as future sizes, making PWAs ideal as the future of web app development


  • Because they function like native applications in terms of interaction and navigation, they are referred to be "app-like"
  • The service employees' data updating procedure ensures that information is constantly up-to-date.
  • To prevent information from being displayed or altered, they use the HTTPS protocol.
  • They are easily searchable because search engines identify them as "applications" and will index them.
  • With features such as web notifications, you can make it simple to restart the program as necessary.
  • They allow users to "keep" the apps that they deem most helpful without having to deal with any issues linked to using the app store.
  • They are easily shared through URL without the need for complicated installation.


Some of its "weak spots" refer to the following:


  • iOS only supports them from version 11.3, not earlier versions.
  • PWA functionalities are not supported by all devices (iOS and Android operating systems).
  • iOS users cannot be re-engaged using URL schemes or conventional web alerts.
  • There is minimal support for offline execution.
  • Access to some of the devices' hardware is restricted.
  • Presence in the stores is not possible. Hence there is no traffic to be gained from that route.
  • Users are limited in their ability to access "exclusive" stuff (e.g., loyalty programs, loyalty, etc.).



Some Final Thoughts on PWAs


If you want to be a part of the next generation of digital businesses, it's time to understand what Progressive Web Apps are and how they can help your business grow. PWAs provide users with the best features of the web and the best features of a native app, so your business can offer a truly seamless, personalized experience on any device. And, with Google's new mobile-first indexing rules, PWAs will be the future of mobile web design.

blog author

Zoran Tovarloža